Petrozavodsk underground graffiti artists were the first ones who inspired Arkadiy to follow visual direction shooting local street arts among abandoned building of West Russia. Sport reports had followed after that and finally Arkadiy found himself in Moscow shooting commercial projects one by other.
He started among Asian market shooting for Chinese brands including HAYLOU W1 headphone with unusual angles and bright coloring. Perhaps it was his sports background that made this genre the main one for his reel at the moment. The latest campaigns for Top Dog surely proves the point. Arkadiy worked for such brands as T-Bank, Adidas, Cheetos, Yappi, Betboom, Netology, Sneakerbox and others.
Over time, Arkadiy found a new passion — cars shooting. His role in a special project for Porsche fulfilled his enthusiasm and desire to grow in this genre, and soon after, Arkadiy flew to China to shoot for Soueast Motor. It’s extremely important for him to be fully involved in a storyboard making process searching for creative and practical solutions along with the team as in «Exceed» commercial: drones’ choreography with a system of lasers attached to them flying at a high tempo plus experimental color gradient at work.
Arkady also has experience working on a TV series. His future plans include shooting the next "Ozark" at the very least.