Lena was born in Siberia and spent careless childhood swimming in the lake and attending local ballet school. The start of her career was everything but usual: she studied brand marketing in Dusseldorf before coming to such companies as Mars, Bayer and Johnson & Johnson back in Moscow. This experience led her to the idea of becoming a director, which ended in the successful graduation from the Wordshop Academy. Lena's latest music video for OQJAV has been awarded by numerous Russian and European festivals while her style undoubtedly makes its way to fashion and beauty projects.
Lena: "Most of all I like stories told in a bizarre manner which are more like fairytales inhabited with sophisticated characters far from reality but more alive than people around."