Leo Gorenstein

Leo is an advertising director and a storyteller at heart. He started his career writing for TV comedy shows, which shaped his sense of timing, humor, and narrative. After graduating from New York Film Academy and BBDO WORDSHOP, he has spent over ten years directing commercials worldwide.

He has worked with leading agencies such as BBDO, Publicis Group, DDB, and McCann, creating campaigns for major global brands across automotive, consumer goods, and tech. No matter the format or category, Leo’s work is always driven by story. He believes that a strong story is all-powerful — it gives meaning to visuals, technology, and emotion.

Leo’s films combine clear creative direction with smart use of technology, including CGI, mixed media, AI, and motion control — always in service of storytelling, never just spectacle. Comfortable across genres, he enjoys mixing styles and bringing light humor and irony into even the most traditional categories. For Leo, technology supports the idea, but story always comes first.