Starting his career in production and creative concept development, Aleksandr swiftly transitioned into directing, where he made a mark early on. In 2018, his co-directed documentary clinched a Bronze at the Cannes Lions, followed by a solo project that earned a Bronze at the Epica Awards. Beyond advertising, his music video for Cream Soda garnered 20 million views on YouTube and was honored as a Vimeo Staff Pick, with other works featured at major international festivals.
Aleksandr has collaborated with global brands like PepsiCo, Snickers (international project in Dubai), Beeline, Yandex, IVI, and more, delivering bold and memorable content. His portfolio showcases cinematic lifestyle videos, genre-driven stories with sharp humor, and visually stunning art direction infused with graphics. In 2021, he explored web series with Labelcom, and is currently working on his debut feature film.
Passionate about crafting authentic characters and obsessed with the magic of details, Aleksandr creates stories that resonate and visuals that captivate.