Sasha Semenov

Sasha Semenov is a director and creative producer with a background in comedy, television, and advertising. He started his career writing and performing for KVN before moving into television and digital media, where he worked as a writer and creative producer on projects for major tv channels and YouTube. This experience shaped one of his key strengths as a director: the ability to spot a strong idea and turn it into a clear, engaging story that connects with audiences.

Today, Sasha directs commercial campaigns and branded content for leading brands, combining a creative mindset with hands-on production experience and a flexible approach to filmmaking. He is equally comfortable working on large-scale productions and projects that rely on authenticity, spontaneity, and natural performances.

Sport plays a special role in Sasha’s work. Having been part of that world himself, he brings an authentic understanding of sports culture to his projects, whether working with top athletes or building stories around everyday moments and real people.

His clients include Yandex, Ozon, Fonbet, Winline, T-Bank, Demix, Decathlon, Rexona, and others.