Zhenya Redcapp

Zhenya Redсapp has established himself as one of the most vibrant and ambitious voices in commercial industry now. With a creative approach, dynamic editing, and a flawless sense of musical rhythm, he crafts videos that take the viewer on a dizzying rollercoaster of visuals. His work is bold, high-energy, and impossible to forget — no wonder it attracts major clients like Ozon, Avito, SBP, Vkusno i Tochka, Sber, StreetBeat, Yappy, and more.

With 12 years of experience as an art director in advertising agencies and a background in music, Zhenya quickly carved out a distinctive stylistic niche. He collaborates closely with composers to create original soundtracks that are seamlessly woven into the visuals. His attention to visual language is meticulous: he’s known for long single-shot scenes, unconventional camera movement, match cuts, and intricate graphic solutions. And he has a natural talent for working with celebrities.

Colleagues often joke that Zhenya “fell into a barrel of creativity as a child” — he’s bursting with ideas, enthusiasm, and never shies away from a bold challenge. Today, Zhenya continues to evolve his style and push boundaries — including stepping into the world of cinema. Redсapp is part of a new generation of directors blending technology, music, and storytelling to deliver advertising with real WOW effect.